What’s in your Press Folder?
A big part of your job is to make it EASY for media to report about us. So here’s the best way to do that… have a press folder ready to go at all times.
So how do you make up some press folders?
You can use any decent “presentation folder” like you get at Staples. I like the ones with a clear plastic cover. Often I even use thin (1/2”), 3-ring binders. I then insert several papers for the media to use.
Cover – insert the new EmComm Brochure – that picture grabs attention
Inside cover – attach you business card here as it makes it easy for them to call you back
Main Page- the first thing you see when you actually open the cover, should be text about the event causing their initial interest. If you have this prepared, great! But if the event was a surprise to you, you still have the rest of the folder all set and can keep going.
The order of the following pages varies, dependant on what may be happening.
First – Use cardstock and glue on paper CD envelopes to insert disks
(Everyone likes free DVD’s and CD’s)
Next – Reporter/Media Information: What is Amateur Radio
Then – About ARRL
Amateur Radio Emergency Communication
News Gathering and Amateur Radio
A page on how Amateur Radio contributes to technology
A copy of the current brochure(s)
Print the files onto nice paper, letterhead if possible.