 |
 |
|
|
|
|
|
|
||||||||||||||||||
|
|
|||||||||||||||||||
|
|
|||||||||||||||||||
|
|||||
ARRL is committed to public relations and has built a national PR program designed to represent Amateur Radio to government, the media and the public. The Newington Headquarters' national effort is supported, and greatly enhanced by, ARRL public information appointees and other interested volunteers who work to promote Amateur Radio on the local level.
In the News...
There are three primary ARRL Public Relations campaigns:
Supporting materials for each of these campaigns are listed below.
Talk on a Disk
This CD disk contains all the materials you need to make a good PowerPoint presentation before a non-ham group. It has the slides and also supportive audio and video files. It can make almost anyone look good in front of a group. Just follow the script! Or, you can modify it to meet local needs. If you have a presentation to make and want to talk about ham radio, contact apitts@arrl.org about it.
Swiss Army Knife for PIOs
The “Knife” is actually a computer CD with all the basic forms and information a PIO should need in one place. Last year over 1000 of these were made and requested. With audio and video files, documents in computer forms that you can modify to meet local needs, hundreds of pointers and ideas, the Swiss Army Knife for PIOs has become a mainstay for PR work and has been copied by other organizations for their people too. Disks are available by writing to apitts@arrl.org
Need help?
CONTACT!
Each month ideas, information and timely materials are published for local PIOs to use in the special e-zine CONTACT! (look to the left side of this page) and you can find it at www.arrl.org/pio/contact.
PRC
The ARRL Public Relations Committee is also able to aid groups and these PR veterans have a wealth of knowledge you can draw upon. There is a public relations email reflector where PIOs from around the country share their problems, ideas and successes with other PIOs, plus it is the source of public information if major events begin to unfold.
There are PSA’s for broadcast radio station play and more continually come out as volunteers help in their creation. These mp3 files are easily downloaded (below) and can be taken to your local radio stations. We have many audio PSA mp3 recordings available. Most are serious, but Amateur Radio also has its humorous side too.
Not Your Granddaddy's Radio Anymore (MP3)
Women can be hams too, you know! In fact, there are many women hams as we are reminded in this humorous PSA of a commercial being made… http://www.arrl.org/pio/ARRL709D.mp3
The following 7 audio PSA’s are meant to be a suite. They are a matched set which is intended to position Amateur Radio in a positive light in the minds of people. We are creating a mental image of ham radio. Parallels are on your TV or broadcast radio every evening. Like much of modern advertising, there is no specific “call to action.” None is needed as the purpose is to create positive ideas and feelings in the mind of the public about Amateur Radio, irrespective if they will ever become hams themselves or not. In an age of antenna restrictions and frequency challenges, positive images about the Service in the minds of people can be just as critical as recruitment to local club memberships. I hope you will distribute them to your local radio stations, acting for benefit of ALL Amateur Radio operators. If you wish to make up your own audio PSA using this format, write to me at APitts@arrl.org and I can send you the matching music bed.
Special thanks to Don Carlson and Gary Pearce who aided in making these.
Making a first class PSA for television is expensive! While we try to do one a year, it depends on the amount of volunteer aid we can get. Because ARRL video is shown on national TV outlets, it must be in HD (720 or better) and in many different types of video formats to meet station's needs. While we list these below for downloading, the "real" files are far too big for email, and can be obtained by writing to apitts@arrl.org. Please check first to see what type of file your station or outlet needs.
Emergency / ARES related videos
CLICK HERE to see the 30 second video Public Service Announcement about Amateur Radio’s EmComm capabilities by Richard Lubash. (You need Quicktime software program)
OR – you can download it by right clicking on 30-second Video for ARES
DVD copies are available for broadcast and cable TVKatrina Response Video
KATRINA - The Untold Story is a 5 minute video, with coments from our served agency representatives,by Richard Lubash is great for meetings with community leaders. You will need a new version of Apple's Quicktime (free program and very much worthwhile at Apple) to see it and the file is 52 megs long. But it's wonderful! Right click and choose "save as"
Technology Campaign Videos
CLICK HERE Technology PSA [LOW RES Windows Media, 2 MB]
CLICK HERE Technology PSA [Broadcast Quality .MOV, 43 MB]
Hello Video
CLICK HERE for 4 min Hello video [Windows Media, 13.5 MB]
CLICK HERE for 4 min Hello video [MPEG, 43 MB]
This presentation of 3.8 minutes is perfect for passing on to cable TV, schools, meetings, or as a stand alone presentation. You may need Quicktime to see it (free program and very much worthwhile at Apple). DVD and DV copies are available by writing to
PR
ARRL
225 Main St
Newington, CT 06111
2009 Field Day Video
Left Click here to see the 2009 Field Day video announcement
– OR –
right click and choose “save as” to download and save on your own computerTo get the ANIMATED 2009 logo video, right click here and choose "save as"
Attractive brochures have been created and are available from www.arrl.org/brochures.
We Do That!
The Technical campaign brochure is available. There’s space on the back to add in your club or group conbtact information. These are not for hams, but for people interested in technology who are “thinking about” becoming hams and for those who still see ham radio as only something out of the 1940’s. They are available at www.arrl.org/brochures
“Getting the Message Through” for EmComm related presentations
“Hello” presents the fun and hobby side of Amateur Radio
Special websites for these campaigns show hams doing many exciting activities, from “Green Radio" and SETI, through time and space itself.
www.Hello-Radio.org
www.Emergency-Radio.org
www.WeDoThat-Radio.org
Hello Website
The “Hello” site is meant for NON-hams to learn a little bit about us and to arouse more interest. A great campaign for schools, we stay upbeat, positive and hopeful. Nothing threatening, too difficult or scary was included. We point the prospects to groups that have indicated they will provide a warm welcome to newbies - a good "Hello!"
Ham Radio - Getting the message through website
A special website explaining Amateur Radio emergency operations and capabilities for indivduals in a crisis with a new “landing page” for all of the PR website pages: www.emergency-radio.org.
We Do That
This is the technical campaign website. Topics can and will be added to it as the year goes on. If you have a specific technical topic, write it up and send it in with audio and/or video to apitts@arrl.org
Looking for the latest information about PR activities? Need help with an idea or project? Have a good story to share? The ARRL's PR e-mail reflector is where hundreds of PIO's gather to find information and share success.
From "cut and paste" articles of interest to insert into your local club newsletter to formal news releases to share with the media, this is the place to look for the latest information. You can join the reflector by sending a request including your name, callsign, preferred e-mail address and a brief introduction to apitts@arrl.org. Also be sure to look at CONTACT! by clicking the logo on this page (left side near top).
Starting mid-May 2009, the ARRL will have a special course titled “PR-101” for Public Information Officers. This is a basic course giving students the skills to accomplish the purpose, strategy and job expectations of being a PIO.
September
October
November
December
MEDIA INFORMATION Quick-Clicks Press Releases 2009 Bill Leonard, W2SKE, Professional Media Award Learn more about ARRL's Officers and staff members who regularly attend ham radio events. This information may be used in convention brochures, handouts promoting an upcoming speaker, club newsletters, etc. Or call 860-594-0328 |
 |
This monthly on-line newsletter is designed to be a resource for ARRL Public Information Coordinators (PICs), Public Information Officers (PIOs) and anyone with an interest in Amateur Radio public or media relations activities. Each issue will contain helpful articles and tips to help you spread the good word about Amateur Radio.
PR-101 Course on CD-ROM This course is designed to give hams a quick course in public relations activities. It uses the skills of experts in various aspects of public relations to provide volunteer Public Information Officers with the basic skills and expectations that a PIO needs to know. PR-101 covers everything from the basic news release to Web sites and video work. The course is conveniently set-up for you to complete it on your own schedule. Upon completion it guides you to the Web for the final exam. Participants who successfully complete the exam will be directed to a special area where they can create, print and save a certificate of completion.
If you are a member of the news media and would like more information about ham radio or the names of local experts to interview, contact ARRL Media and Public Relations Manager Allen Pitts, W1AGP at (860) 594-0328 or send e-mail to apitts@arrl.org.
|
