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1. Retype the enclosed news release onto your club letterhead. Be sure to fill in your club's name and contact in the appropriate blanks. Feel free to lift any text from this release and add it to one you've already created.
2. Mail or fax the news release to the city editor of your local paper, radio and television stations two to three weeks in advance of the time you want it to run. You may wish to follow-up with a telephone call within a few days to see that it was received and offer any additional information.
3. Approach your local cable TV and radio stations with ARRL public service announcements. If they're aired, you'll get good exposure for Amateur Radio and your club prior to Amateur Radio Week and Field Day activities.
4. Give the enclosed backgrounders to reporters looking for more information or use them to help you write up your publicity materials.
5. If a local editor or reporter expresses interest in ham radio or local classes, consider inviting him or her to take a course and write about it.
6. Consider developing informational handouts that can be left in local radio/electronics stores.
7. Consider posting attractive, easy-to-read notices in prominent places: libraries, supermarkets, radio/electronics stores, schools, etc.
8. Put a local reporter on your club newsletter mailing list.
9. Set up a station in a public place. Shopping malls are great. Have plenty of handouts on hand, and be sure a sign identifies who you are and what you're doing.
10. Call local broadcast radio talk shows and volunteer to be a guest. Be sure to propose a thought-provoking topic.
11. Write a letter to the editor of your local paper and invite readers to visit your Field Day site and learn more about Amateur Radio.
12. Hands-on involvement builds commitment. So consider ways to let others "try out" the equipment. Third party operation with other members of your club would be a thrill for local school children, for example.
13. Volunteer to speak on the subject of Amateur Radio at a local Rotary, or other service club meeting.
14. If your club has a Web page, make sure you pass the URL on to the media you are working with. If not, or for more information on ham radio give ours (http://www.arrl.org/).
